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Account Manager
An Account Manager has ultimate responsibility for servicing a number of accounts, and in some cases manages the work of account executives and is the key person in charge of budgets and administration. They are less involved in direct selling to win new clients, but there is still an amount of sales involved in maintaining existing client relationships.
Account Managers roles can be in any number of industry sectors. For example in Recruitment, you could manage the recruitment for one of more large companies where there is a contract in place. You do not do the business development, but fulfill all other aspects of a Recruitment Consultant role.
Below are some of the typical responsibilities of an Advertising Account Manager:
- Managing a portfolio of accounts. Usually these will be the agency's largest accounts, for major high-profile clients and top business leaders.
- Dealing with all aspects of a campaign - discussing the products, services and advertising requirements; briefing media, creative and research staff; formulating marketing strategies; presenting campaign plans to clients for approval or modification; handling budgets and managing campaign costs.
- Using an existing network of industry contacts to generate revenue;
- Managing the work of Account Executives.
- Heading up project management activity.
- Building a 'territory'.
- Working to achieve sales targets.
- Delivering sales presentations and attending client meetings.